Why No Webshop Orders And What To Do About It

You went for it. It’s a big investment, but you did it. Your website is live! After months of work, you can tell with pride and joy that you have your own webshop. Full of anticipation, you are ready to process orders, because it has been arranged down to the last detail. And then after a few weeks you notice it; Why am I not getting webshop orders?

Unfortunately, a webshop does not always yield its money. You can invest a lot of time and money to get it right, but in the end there is often one thing missing and that is website visitors and buyers. In this blog post we look at the reasons why you don’t get weborders and we list different solutions to boost sales. Some reasons may surprise you.

The first reason is that no one visits your website. This can be because your website doesn’t show up in search engines, or because it’s hard to find on Google. The second reason is that visitors don’t trust the security of your website and they don’t want to provide their credit card information online. The third reason is that you have a low conversion rate and people leave before buying anything. And the fourth reason is that you don’t have enough products to sell online, or they are too expensive for people to buy them from your webshop. Let’s dig deeper into these reasons.

If you are just starting your business, it is not a surprise that you don’t have any visitors. Especially with starting webshops, the main reason for not getting a webshop order is that no visitors come to your website. Therefore, it is important to understand what it takes to make your online store successful. For starters, it is important to know the basics of SEO and SEM so that your website can rank higher in search engines like Google and Bing. You will also need to learn about how to create a digital strategy and how it can help improve the success of the best retail webshop .

Imagine how many website visitors you need to get more web orders. This ranking is also very dependent on the other factors that I write more about below.

Another important reason for not ordering from a webshop is that the customer doesn’t trust the company . The problem of trust is a big one. For example, customers may be in doubt whether the website is safe to visit and whether they will receive the product. They are also afraid that the product will be different from its description and might not suit their needs.

First of all, take privacy and security seriously and make sure your website has an https connection. This also impacts the findability via search engines. Furthermore, consumers are most likely to trust a business that makes it easy to contact people at the company. So make sure you have a simple contact page. Preferably with a phone number, so that the customer gets the idea that he can speak to real people. With an extensive About Us page, you can also remove a lot of doubt by telling more about the people behind the company. After all, people like to buy from people. For example, do you have a physical store? How nice is it if you put images of this on the website. In addition, make it clear what the purpose of your website is and what mission you are pursuing.

The visibility of terms and conditions can also be an important reason why you have no webshop orders. Webshops should provide the most logical and accessible information about their shipping, return, and delivery time so customers can make an informed decision on purchasing. The customer is not only looking for low prices, but also for a good customer experience. Webshops need to be transparent with their customers and give them all of the necessary information they need in order to make a purchase decision.

So you get website visitors and people trust your company? In that case you probably won’t get webshop orders, because the customers don’t see any use for the product or service. Or maybe they see the importance of it, but you’re not meeting the right customer needs. Do you know that 81 percent of consumers conduct online research before making a purchase online.

You may not be offering the right price. Being in a physical shop nowadays often means that customers use their mobile device to compare prices. If a product is cheaper from another store then there is no lager reason to buy it from you. Fortunately, price is not often the deciding factor. Therefore, you don’t always have to be the cheapest. So give them other reasons to buy from you.

For example, many people like to buy locally these days. Therefore, on average, 52 percent of online stores have omnichannel capabilities. In addition, people like to support a mission that aligns with their own values. With the About Us page you can create an extra reason to buy from you specifically.

This brings us to an important point. When reading the product description and seeing the photos, does the customer get the feeling that this product is the right one for him? Finally, make sure there are enough reasons to buy it from you right now. For example, you can use social proof with reviews and photos from customers. Of course this is a challenge if you are a starting webshop. In such a case, you can also make sure to bundle all reviews and put them on one page instead of spreading them across different products.

58 percent of people stop doing business with a company because of poor customer experience. Perhaps this percentage is even higher. It is therefore not surprising that nearly half (48 percent) of online shoppers simply head straight to a large ecommerce marketplace. Of course this is not the first reason if you receive no webshop orders.

Nevertheless, a webshop should focus on improving customer service and eliminate any possible issues with delivery. This ensures that customers come back and order from you again. This is an important value to increase the conversion rate and bind more people to the webshop.

Did you know that a first order often costs more money than it generates and that a webshop is especially profitable if it gets repeat customers? Just think of all the marketing efforts it takes to create a customer. So focus on the customer experience and give love to difficult customers.

People find your website and the product they want. They trust your company and want to buy from you. Ultimately, you will not receive a webshop order. why? The checkout process was not good. This is one of the main reasons why people end up not paying. 69.57 percent of shopping carts are abandoned.

The reasons for this could be different. But one of the most important factors is that your webshop is not optimized for mobile devices. It could also be that the user interface is too complicated, making it difficult to navigate through the site and checking out. Furthermore, sometimes a website does not work in a specific browser. So run the process yourself several times and keep an eye on it.

A shopping cart abandoner does not always have to be due to technology. Sometimes it can also be the case that someone has another reason. For example, if a child just falls or the food burns. Maybe the credit card does not work or someone ends up not having it with them. Therefore, abandoned cart follow-up emails have an average open rate of 41.09 percent. It is therefore certainly interesting to enable this functionality if you do not receive any webshop orders.

The average e-commerce store spends about 3% of its revenue on shipping, which is often more than it spends on marketing or advertising. Yet there is nothing more annoying for website visitors than paying shipping costs. Especially if you only discover this during checkout. Therefore, high extra costs are the top reason shoppers abandon carts.

That is why it is sometimes more interesting to make the products a little more expensive and add free shipping. Also, people are always interested in the return policy. If you buy through a webshop, you often have not seen the product in real life. The purchase may therefore be disappointing (high quality photos and clear descriptions are key). We see that webshops have more to do with returns than physical stores. So calculate this in the price of your products and make it as attractive as possible to return a product. This removes doubts and ensures that you solve the problem of no webshop orders.

We can conclude there are many reasons why you don’t get webshop orders. Fortunately, you can do a lot about it. It starts with increasing the number of website visitors by sending newsletters, posting on Social Media and blogging to rank in the search engines. Paid marketing campaigns can of course also contribute to this if you have a budget.

In addition, the best way to increase webshop orders is to provide a personalized experience to your customers. This means that your company should be able to tailor the customer experience according to their needs and preferences.

It is also important to increase the trust of the website and remove doubts. Start analyzing the website and its content. Boost the conversion rate by finding out what can be done to increase the number of product views and “Add to carts”. The conversion rate optimization process is not a one-time thing. It needs constant monitoring and analysis. It takes patience, but it pays off in the long run. This way you go from no webshop orders to a lot of them.