How to Resell White Label Software to Retail Clients: A Step-by-Step Guide

So you would like to be a software reseller? In this article, you will discover how to resell white label software to retail clients and you will get some examples and tips for success. White label is a product that has been branded with your own logo that you can sell as your own solution.

White-label products are typically software applications that are licensed on a per-user basis. The advantage is that you do not have to invest in development yourself. However, you should also consider some other points. We explain this further below.

Why You Should Consider Selling White Label Software to Retailers

The retail market is a huge and growing market. The online market is growing and physical stores are under pressure. With the increasing competition in the e-commerce industry, many retailers need good solutions for automation. For example to offer customers a better experience or to save time by optimizing processes.

This offers opportunities for IT Support companies. Especially if you have already won the trust of retailers and are already selling hardware to them. In that case white label software provides a great opportunity to offer high-quality software with your own brand to increase your recurring income.

Therefore, it makes sense to offer software as a service as well as more and more companies are moving to the cloud. Here is a growing demand for solutions and support. So this provides more revenue than only selling hardware. Of course you have to set some requirements for a supplier of the software.



Five Steps to Successfully Reselling White Label Software

By reselling white label software, you will become a service business that is designed to help retailers. You can increase your recurring income and create loyal customers for additional services. The following are five steps to successfully reselling white label software:

1. Evaluate the market and find out what products are in demand

2. Identify the best products to sell, and research the competition

3. Find a supplier who can provide you with white label software for resale

4. Develop a marketing strategy and determine how you will market your product to consumers

5. Build and promote your business



The first step in reselling white label software is to analyze the market situation. Firstly, find out what your customers need and what they have done so far in order to solve those needs. There are many IT resellers in the market. Therefore, it is essential to do research among your customers. For example, which problems do they face? What do they want to make happen?

Market research is an important tool for any business looking for new opportunities or trying to expand their existing market share. It can also be used as a tool for branding, as it helps you understand your target demographic better and how they feel about your product or service.

In this way you can find out what solutions are in demand. Furthermore, gather information about that particular market, including its size and growth rate. Then using that information to identify opportunities for profit. This is an important basis to avoid the risk of a wrong investment. This way, you can focus on making money with the successful products, while minimizing losses from unsuccessful ones.



Secondly, find out if there are any other companies in your industry offering similar products or services. Identify and research the competition. This way you know better how they have built up their price and which features they offer. This allows you to determine what sets your solution apart and what brings you forward.

This allows you to better research which white label software you can resell. Make a list of the functions and features you would like to offer at which price point.

Then determine your costs. Make a list of all the costs involved with your product or service. This includes all the fixed production costs, as well as any price that you have to cover at the time of launching. It also includes any freelancers or services that you use to help complete your product (e.g., photographers, lawyers, designers). 



White label software comes in different shapes and sizes. Especially flexibility, stability and functionality are important components of a good software to resell. In addition, the costs are important to decide whether it is workable for you.

Therefore, the most important thing is to find a reliable supplier who can provide you with this service. As you can read in the pros and cons, the direction of the organization is also of great importance. As you can read in the pros and cons, the direction of the organization is also of great importance. Do they continue to support you as a white label reseller or do they have another bigger business model? After all, you commit to one party for a longer period of time, because exchanging also costs money.

For our white label POS system, websitebuilder and white label PIM system, we really look for cooperation with other businesses for implementation and support. They are truly products that require the trust of retailers. That is why they are more likely to choose a local reseller in the area.

Keep in mind that white label software is often not unique. Although there are programs that you can modify for the most part with technical knowledge. The most important thing is that you sell added value and offer a total solution. For example, with an SEO or Marketing tool, you can offer services to use the system. When offering a website or store system, you can sell additional hardware or process optimization.



After all, with the research from the first steps, you know what the customer needs and what is possible. Then bet on the customer's main pain point. For example, increasing turnover or lowering costs. This way you can offer customers the ideal solution and you are not dependent on the white label software supplier.

If you start to incur costs, it is important to get your first customers as soon as possible. This is also crucial to discover if and what your customers really need. You can do a lot of research and a lot can be said to you, but in the end paying the invoice is the ultimate confirmation of your success. Therefore, ask for money as soon as possible instead of doing business for free. In this way you make or arrange things that people actually want to pay for. Then a website, Social Media and sending newsletters can help to win more customers.



The biggest challenge…

is to win your first 5 customers. If you have some paying customers then you know you are on the right track. The beginning is the hardest and it just gets easier and better further along. So don't quit. It is therefore extra exciting to take the step if you have to pay for a license in advance. However, this can also encourage you to make something of it.

How To Choose The Right Pricing Model For Your Software Service

To calculate the right price when selling white label software, you can see what is asked on average in the market. Nevertheless, it usually depends on a fixed price model and a tiered pricing model. So let me explain. To start with the latter, with white label software, the price is usually determined by usage. People with a lot of use pay more than people with less use. In this way you can serve both small and large customers.

In addition, you can offer services based on the value that you offer. It is easiest to do this if you can charge a fixed hourly rate. Of course you can also opt for a value-based pricing model. You get paid according to the result you deliver. This can be interesting for the customer as well as for you. Ultimately, this depends on the service. For example, when stimulating online sales, this works better than when providing support.



Examples to resell white label software

There are many examples of software that you can sell under your own brand and logo. Below are some examples that I would like to explain further.

1. E-mail marketing software
2. CRM and POS system
3. Product Information Management
4. Websitebuilders and Landing page builders
5. Social Media monitoring tools
6. SEO tools and services
7. White label reporting tools
8. Reselling Apps



1. E-mail marketing software

Companies that sell e-mail marketing software are often resellers, who buy the software from the original developer and are selling it as a turnkey solution to their clients. Three companies that offer white label solutions are ActiveCampaign, Moosend and Mailjet  (affiliate link). At these businesses, you can also add your own logo to it. However, it will come at a price. For example, Mailjet charges a few thousand dollar a month.

2. CRM and POS system for retailers

With Retailgear you can build your own platform for an industry. The white label POS software is very popular for resale. It is the basis of the physical store and easy to integrate with other parties. The reseller model is one where the company provides the software to the reseller who then sells it to their customers. You can charge a monthly fee per shop and increase your recurring income.

3. Product information management software

Product information management software is a tool that allows companies to keep track of their product inventory and other relevant information. It can be used as a white label, meaning that the company can customize the software for its own needs or as a reseller for another company’s product. Discover our white label PIM solution.

Product information management software helps in managing all aspects of the products, from keeping track of inventory to generating reports on sales. It also helps in managing all aspects related to the product, such as sales reports, marketing details and more.

4. Websitebuilders and Landing page builders

A landing page builder is a tool that allows you to create landing pages and then publish them on the web. They help you generate leads by showcasing products, services or offers in a compelling way. Most of the time you can choose between a reseller solution and a white label option to sell it under your own brand. Our integrated website builder is directly linked to the checkout and to the product database, so stock is automatically shown online.

5. Social Media monitoring tools

The social media monitoring tools are a great way to keep up with the latest trends, see what your competitors are doing and take advantage of opportunities. For example, Rankur could be the perfect solution for you to resell.

6. SEO tools and services

SEO is a complex and time-consuming task. But nowadays, there are many SEO tools and services that can help you with this task. You can resell different solutions for this, such as: SE Ranking or PosiRank. These SEO tool and service providers offer a range of services to their customers. Think about keyword research, website analysis, and competitor analysis. They also have a mobile app which can be used for tracking rankings on the go.

7. White label reporting tools

If you are a web hosting company and want to offer your customers a reporting solution, then you may be interested in getting an already-developed white label reporting tool. These reporting tools are pre-built and ready-to-go, which means all the data will be pulled into them automatically. For example, Dash This is tailored for marketing agencies.



8. Reselling Apps

Would you like to offer your customers an App? Maybe Buildfire is an interesting company to work with. They make it easy for you to build apps and push them to the App Store. Like Retailgear, they handle the backend so you only have to focus on sales and support.

Conclusion: The Pros and Cons of Selling White Labeled Software as A Reseller

As a reseller, you have the ability to sell software and make a profit, but there are also some risks. We should not think of white label software as a replacement for our own software or business model, but rather as an extension of it. When we resell white label software, we are able to provide our clients with the tools they need without having to spend all of our time creating them ourselves. The pros of selling white labeled software is that you have the opportunity to make more money than if you are just reselling someone else's product. You also don't need to worry about any of the customer support issues.

Discover the process how to launch your own value network completely white label.